Company profile

Name

Van de Velde N.V.
Lageweg 4
9260 Schellebelle
Tel           00 + 32 (0)9 365 21 00
Fax          00 + 32 (0)9 365 21 70
Email       info@mariejo.com
Site         www.vandevelde.eu 

Mission

To shape the body and mind of women

Key Dates

1919: Founding by Achiel and Margaretha Van de Velde
1981: Launch of first brand: Marie Jo
1990: Acquisition of second brand: PrimaDonna
1997: IPO on the Brussels Stock Exchange
1997: Launch of third brand: Marie Jo L’Aventure
2001: Participation in listed (HongKong) lingerie manufacturer Top Form International
2002: Opening of first O&O store
2007: Strategic alliance with US retail chain Intimacy
2008: Launch of sports lingerie line Marie Jo Intense
2008: Acquisition of Spanish lingeriefirm Eurocorset and Spanish lingerie brand Andres Sarda
2010: Launch of PrimaDonna Twist
2010: Acquisition of majority stake in US retail chain Intimacy
2010: Acquisition of Dutch store formula LinCHérie

Core activities

Van de Velde designs, produces and markets luxurious women’s lingerie under its own brand names. Originally a Belgian company, Van de Velde continues to conduct all its core activities in Belgium, including design and product development, prototypes and fitting models, close contacts with suppliers, purchasing policy, fabric checks and cutting, final check, administration, distribution. Management of sales and marketing is also centralised in Belgium.  

Van de Velde's raw materials are almost exclusively sourced from Europe. Only assembly is entrusted to foreign production centres in Tunisia, Hungary, Romania and China. All other production activities, as well as quality assurance, take place in Belgium.

Brands  

Marie Jo - ‘Haute Lingerie’
High-end timeless lingerie for every type of woman. www.mariejo.com 

Marie Jo L’Aventure - ‘Lingerie Pure’
Patterned luxury lingerie for the young at heart. www.mariejo.com  

PrimaDonna
Luxury lingerie that uncompromisingly combines unrivalled fit with fashion.   www.primadonna.eu 

Marie Jo Intense - 'Move in style'
Fashionable sports lingerie in which moving becomes pure freedom . www.mariejo-intense.com

Andres Sarda
Flamboyant lingerie with zest that radiates luxury and sensuality. http://www.andressarda.com

PrimaDonna Twist
offers  lingerie  for  women  with  a larger cup size who love sexy, feminine and trendy style. www.primadonnatwist.eu

Board of Directors

• Lucas Laureys NV, represented by Lucas Laureys, director/chairman (tenure expires at the ordinary general meeting of 2009);
  
• Herman Van de Velde NV, represented by Herman Van de Velde, managing director (tenure expires at the ordinary general meeting of 2009);
  
• Herman Van de Velde, director (tenure expires at the ordinary general meeting of 2009);
  
• Bénédicte Laureys, director (tenure expires at the ordinary general meeting of 2009);
  
• EBVBA 4 F, represented by Ignace Van Doorselaere, managing director (tenure expires at the ordinary general meeting of 2010);
  
• Management en Adviesbureau Marc Hofman v.o.f.,  represented by Marc Hofman, independant director (tenure expires at the ordinary general meeting of 2010). Marc Hofman is the managing director of fresh food group Ter Beke, a company director and guest lecturer at various colleges.
  
• EBVBA Benoit Graulich, represented by Benoit Graulich, independant director (tenure expires at the ordinary general meeting of 2010). Benoit Graulich is a partner at Bencis Capital Partners and director of various companies.
  
• BVBA Dirk Goeminne, represented by Dirk Goeminne, independant director (tenure expires at the ordinary general meeting of 2011). Dirk Goeminne is director of various companies.

Daily management

Herman Van de Velde & Ignace Van Doorselaere – Managing Directors

Representation

Always by 2 members of the Management Board, of which at least one managing director.

Turnover

In 2009: €140,1 million  

Employees (as of 31/12/2009)

• Belgium: 456  
• Tunisia: 643
• Retail: 25
• Spain: 67  
• Other: 54

• Joint industrial committee blue collar: 109
• Joint industrial committee white collar: 215  

Stock

13,322,480 shares are listed in Euronext’s continuous market, in the B-compartment (market capitalisation between 150 million euro and 1 billion euro). (ISIN code: BE0003839561). 

ID

• NACE code: 14.140, manufacturer of underwear
• ICB Sector classification:
• Industry: 3000, Consumer Goods
• Sector: 3760, Personal Goods
• Subsector: 3763, Clothing and Accessories
• RSZ number (Social Security Number): 038 0705011-51
• VAT number: BE 0448 746 744
  Establishment number headquarters: 2 060 034 926
  Establishment number distribution center: 2 159 302 944