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Company profile

Name

Van de Velde N.V.
Lageweg 4
9260 Schellebelle
Tel.          00 + 32 (0)9 365 21 00
Fax.         00 + 32 (0)9 365 21 70
@             info@vandevelde.eu
Site          www.vandevelde.eu


Mission

TO SHAPE THE BODY AND MIND OF WOMEN


Milestones

1919: Founding by Achiel and Margaretha Van de Velde

1919-1945: First generation: Manufacture of corsets

1945-1980: Second generation: Range extended to bras and tights

Exports to the Netherlands

Production of high-end lingerie under private label

1981: Launch of the first brand, Marie Jo

1990: Van de Velde acquires German company PrimaDonna

1997: IPO on the Brussels Stock Exchange

1997: Launch of a third brand, Marie Jo L'Aventure

2001: Participation in the share capital of TopForm International, listed on the Hong Kong stock exchange

2002: Opening of first O&O store

2007: Strategic alliance with US multi-brand retail chain Intimacy Management LLC

2008: Launch of sports lingerie line Marie Jo Intense

2008: Acquisition of Spanish lingerie firm Eurocorset and Spanish lingerie brand Andrés Sardá

2010: Launch of PrimaDonna Twist

2010: Majority 85% stake acquired in Intimacy USA

2010: Acquisition of Dutch retail chain LinCHerie

2011: Majority 87% stake in Rigby & Peller Ltd (UK)

2011: Joint venture agreement with Getz Bros. to operate and develop Private Shop in China and Hong Kong

2012: Acquisition of Donker stores in the Netherlands

2013: Launch of PrimaDonna Swim


Core activities

Van de Velde designs, produces and sells luxurious women’s lingerie under its own brand names. Originally a Belgian family business, Van de Velde continues to conduct all its core activities in Belgium: design and product development, prototypes and fitting models, purchasing (primarily European raw materials), quality control of incoming materials, fabric cutting, final check, administration, distribution, sales and marketing.

Assembly is done at foreign production sites.

Since 2007 Van de Velde has diversified into retail with proprietary concepts, acquisitions (Rigby & Peller, Intimacy, Lincherie) and a Hong Kong joint venture (Private Shop).


Brands

MARIE JO 

FEEL THE DIFFERENCE

A perfect fit, top quality and fashionable designs.
Be swept off your feet by the MARIE JO and MARIE JO L’AVENTURE collections at www.mariejo.com.

PRIMADONNA

Check out our three collections at www.primadonna.eu.

For a hundred and fifty years, PrimaDonna has kept the same goal: designing perfect-fitting luxury lingerie for naturally curved women who take a large cup.

PRIMADONNA TWIST
Smooth cups, daring colours and hip designs for women who take a large cup. That’s PrimaDonna Twist.

PRIMADONNA SWIM
The icing on the cake for women who take a large cup. Now they can also count on the very best at the beach and at the pool. The fit, quality and gorgeous designs of PrimaDonna.

ANDRES SARDA
Flamboyant, sexy lingerie that radiates luxury and sensuality: www.andressarda.com.


The Board of Directors

The Board of Directors is composed as follows:

  • Lucas Laureys NV, always represented by Lucas Laureys, director/chairman (tenure expires at the ordinary general meeting of 2018)
  • Herman Van de Velde NV, always represented by Herman Van de Velde, managing director (tenure expires at the ordinary general meeting of 2018)
  • Bénédicte Laureys, director (tenure expires at the ordinary general meeting of 2018)
  • EBVBA 4 F, always represented by Ignace Van Doorselaere, managing director (tenure expires at the ordinary general meeting of 2016)
  • EBVBA Benoit Graulich, always represented by Benoit Graulich, director (tenure expires at the ordinary general meeting of 2016)
  • BVBA Dirk Goeminne, always represented by Dirk Goeminne, director (tenure expires at the ordinary general meeting of 2017).
  • Emetico NV, always represented by Yvan Jansen, director (tenure expires at the ordinary general meeting of 2019)
  • Mavac BVBA, always represented by Marleen Vaesen, director (tenure expires at the ordinary general meeting of 2019)

Daily management

Herman Van de Velde & Ignace Van Doorselaere – managing directors

Representation

Two representatives of the Management Committee, at least one of which is a managing director

Turnover

2013: 182.4 million euros

Workforce (at 31/12/2013)

  • Belgium: 511 (including Retail central services)
  • Tunisia: 512
  • Retail: 345 (excluding Retail central services)
  • Spain: 27 (excluding Retail)
  • Other countries: 60 (excluding Retail)

Van de Velde pursues a socially and ethically responsible policy. Its Belgian site has been awarded the SA8000 label (‘Social Accountability’).

Stock market

13,322,480 shares are constantly listed on Euronext Brussels in compartment B (market capitalisation between 150 million and 1 billion euros). (ISIN code: BE0003839561)


ID

  • Joint committee blue-collar: 109
  • Joint committee white collar: 215
    • NACE code: 14.140, manufacture of underwear
    • ICB Sector classification:
      • Manufacturing: 3000, consumer goods
      • Sector: 3760, personal goods
      • Sub-sector: 3763, clothing and clothing accessory
    • Social security registration: 038 0705011-51
    • VAT registration: BE 0448 746 744
    • Unique location numbers: head office 2.060.034.926; distribution centre 2.159.302.944