TO SHAPE THE BODY AND MIND OF WOMEN
1919: Founding by Achiel and Margaretha Van de Velde
1919-1945: First generation: Manufacture of corsets
1945-1980: Second generation: Range extended to bras and tights
Exports to the Netherlands
Production of high-end lingerie under private label
1981: Launch of the first brand, Marie Jo
1990: Van de Velde acquires German company PrimaDonna
1997: IPO on the Brussels Stock Exchange
1997: Launch of a third brand, Marie Jo L'Aventure
2001: Participation in the share capital of TopForm International, listed on the Hong Kong stock exchange
2002: Opening of first O&O store
2007: Strategic alliance with US multi-brand retail chain Intimacy Management LLC
2008: Launch of sports lingerie line Marie Jo Intense
2008: Acquisition of Spanish lingerie firm Eurocorset and Spanish lingerie brand Andrés Sardá
2010: Launch of PrimaDonna Twist
2010: Majority 85% stake acquired in Intimacy USA
2010: Acquisition of Dutch retail chain LinCHerie
2011: Majority 87% stake in Rigby & Peller Ltd (UK)
2011: Joint venture agreement with Getz Bros. to operate and develop Private Shop in China and Hong Kong
2012: Acquisition of Donker stores in the Netherlands
2013: Launch of PrimaDonna Swim
Van de Velde designs, produces and sells luxurious women’s lingerie under its own brand names. Originally a Belgian family business, Van de Velde continues to conduct all its core activities in Belgium: design and product development, prototypes and fitting models, purchasing (primarily European raw materials), quality control of incoming materials, fabric cutting, final check, administration, distribution, sales and marketing.
Assembly is done at foreign production sites.
Since 2007 Van de Velde has diversified into retail with proprietary concepts, acquisitions (Rigby & Peller, Intimacy, Lincherie) and a Hong Kong joint venture (Private Shop).
FEEL THE DIFFERENCE
A perfect fit, top quality and fashionable designs.
Be swept off your feet by the MARIE JO and MARIE JO L’AVENTURE collections at www.mariejo.com.
Check out our three collections at www.primadonna.eu.
For a hundred and fifty years, PrimaDonna has kept the same goal: designing perfect-fitting luxury lingerie for naturally curved women who take a large cup.
Smooth cups, daring colours and hip designs for women who take a large cup. That’s PrimaDonna Twist.
The icing on the cake for women who take a large cup. Now they can also count on the very best at the beach and at the pool. The fit, quality and gorgeous designs of PrimaDonna.
Flamboyant, sexy lingerie that radiates luxury and sensuality: www.andressarda.com.
The Board of Directors is composed as follows:
Herman Van de Velde & Ignace Van Doorselaere – managing directors
Two representatives of the Management Committee, at least one of which is a managing director
2013: 182.4 million euros
Van de Velde pursues a socially and ethically responsible policy. Its Belgian site has been awarded the SA8000 label (‘Social Accountability’).
13,322,480 shares are constantly listed on Euronext Brussels in compartment B (market capitalisation between 150 million and 1 billion euros). (ISIN code: BE0003839561)