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Private Shop

“Unveil Your Inner Truth”

Private Shop is a reputable retail chain of lingerie well established for over 20 years in offering premium and fashionable products from Europe and America. Being the largest importer of European intimate apparels throughout the region, Private Shop retails various collections of bras, panties, pajamas, homewear, swimwear as well as lingerie sets and accessories to satisfy customer needs in Hong Kong, Macau, and Mainland China.

Private Shop always cherry-picks the best garments in terms of comfort, quality, designs and values. Customers are inspired by many styles of fashionable designs balancing with functional benefits. Walking into Private Shop, customers appreciate the satisfaction of inner beauty and the excellent service from the professional and knowledgeable bra fitters.

Private Shop creates not only life style but also builds personal beauty and self-confidence where customers enjoy professional fitting service and one-stop shopping convenience.

Since November 2012, some Private Shops on the most premium locations of Hong Kong and Shanghai have been transformed to Rigby & Peller.

Inspirations from Private Shop

  • Diffusion of inner beauty
  • Increase of self-confidence
  • Quality life with love and care
  • Excellent customer satisfactions
  • Greatest values of Comfort, Quality, Design and Usage
  • Mix and match dressing combinations
  • Creations of own personal style
  • Professional and hearty services

Discover Private Shop