SHAPING THE BODIES AND MINDS OF WOMEN
1919: Founding by Achiel and Margaretha Van de Velde
1919-1945: First generation: Manufacture of corsets
1945-1980: Second generation: Range extended to bras and tights
Exports to the Netherlands
Production of high-end lingerie under private label
1981: Launch of the first brand, Marie Jo
1990: Van de Velde acquires German company PrimaDonna
1997: IPO on the Brussels Stock Exchange
1997: Launch of a third brand, Marie Jo L'Aventure
2001: Participation in the share capital of TopForm International, listed on the Hong Kong stock exchange
2002: Opening of first O&O store
2007: Strategic alliance with US multi-brand retail chain Intimacy Management LLC
2007: Launch of the Lingerie Styling programme
2008: Launch of sports lingerie line Marie Jo Intense
2008: Acquisition of Spanish lingerie firm Eurocorset and Spanish lingerie brand Andrés Sardá
2010: Launch of PrimaDonna Twist
2010: Majority 85% stake acquired in Intimacy USA
2010: Acquisition of Dutch retail chain LinCHerie
2011: Majority 87% stake in Rigby & Peller Ltd (UK)
2011: Joint venture agreement with Getz Bros. to operate and develop Private Shop in China and Hong Kong
2012: Acquisition of Donker stores in the Netherlands
2013: Launch of PrimaDonna Swim
2014: Rigby & Peller celebrates its 75th birthday, 75 years of fitting room happiness
2014: Intimacy is now 100% owned by Van de Velde
2015: Lincherie wins the GfK Award for best lingerie store in the Netherlands for the second year in a row
2015: The Intimacy stores in the US get the Rigby & Peller brand name, look & feel
2015: 150th anniversary of PrimaDonna: celebrating curves since 1865
2016: Opening of Rigby & Peller Dubai in the Dubai Festival Mall
2016: The Board of Directors of Van de Velde appoints Erwin Van Laethem as the new CEO of the company
2017: Launch of PrimaDonna Twist
Van de Velde designs, produces and sells luxurious women’s lingerie under its own brand names. Originally a Belgian family business, Van de Velde continues to conduct all its core activities in Belgium: design and product development, prototypes and fitting models, purchasing (primarily European raw materials), quality control of incoming materials, fabric cutting, final check, administration, distribution, sales and marketing.
Assembly is done at foreign production sites.
Since 2007 Van de Velde has diversified into retail with proprietary concepts, acquisitions (Rigby & Peller, Intimacy, Lincherie) and a Hong Kong joint venture (Private Shop).
CREATED FOR LIVING AND LOVING
A perfect fit, top quality and fashionable designs.
Be swept off your feet by the MARIE JO and MARIE JO L’AVENTURE collections at www.mariejo.com.
ODE TO CURVES
Check out our three collections at www.primadonna.com.
For a hundred and fifty years, PrimaDonna has kept the same goal: designing perfect-fitting luxury lingerie for naturally curved women who take a large cup.
Smooth cups, daring colours and hip designs for women who take a large cup. That’s PrimaDonna Twist.
The icing on the cake for women with a larger cupsize. Now they can also count on the very best at the beach and at the pool. The fit, quality and gorgeous designs of PrimaDonna.
A collection of trendy sports bras that fit like a glove and hip sports accessories. From now on you can keep fit in style and comfort.
Flamboyant, sexy lingerie that radiates luxury and sensuality: www.andressarda.com.
The Board of Directors of Van de Velde nv is composed as follows:
Erwin Van Laethem – managing director
Van de Velde NV is lawfully represented by a managing director (Positron BVBA, permanently represented by Erwin Van Laethem) or Chief Financial Officer (Bart Rabaey Consulting VOF, permanently represented by Bart Rabaey) together with a member of the managing committee.
2016: 206.6 million euros
Van de Velde pursues a socially and ethically responsible policy. Its Belgian site has been awarded the SA8000 label (‘Social Accountability’).
13,322,480 shares are constantly listed on Euronext Brussels in compartment B (market capitalisation between 150 million and 1 billion euros). (ISIN code: BE0003839561)