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Society

Lingerie for women with and after breast cancer

As a lingerie producer, with mostly female customers and employees, the fight against breast cancer is close to our heart.

Perfectly fitted and beautiful lingerie helps you feel feminine and confident after a major event, such as a mastectomy or other operation. That is why PrimaDonna and Marie Jo give you the opportunity to have a new bra changed to a prosthetic bra after purchase. All our iconic styles have customizable patterns, so you will receive your comfortable prosthetic bra within two weeks. This enables women to wear their prosthesis discreetly and comfortably, with the support of a bra from their favorite brand. Stop by your favorite lingerie boutique for more info.

Radiation bra

At the request of Ghent University, we developed a special radiation bra. This bra protects the healthy breast while the other breast receives radiation. This special bra is currently being used in four European hospitals.

Charity

Besides our company’s engagements, socially involved employees often take initiatives of their own, such as "De Warmste Week" with proceeds going to Pink Ribbon.

Our fight against breast cancer

 

Social team buildings

Via Time4Society, a non-profit organization, employees of Van de Velde have given time to social projects. We made learning packs for volunteers who assist children who suffer from learning disabilities. Together with children from underprivileged families we played a game in the woods, and also, we prepped the garden of Ten Dries for spring. Ten Dries is a pluralist organization for children and adolescents with disabilities.
 

Time 4 society
 

Supporting culture

At Van de Velde we have a heart for culture

PrimaDonna 150 years exhibition a Bozar

 

  • We provide lingerie for theater, television and film productions. A recent example is the movie 'Schellebelle 1919', which we also funded.
  • We give our surpluses of fabric, lace, bows… to (dancing) schools so they can make costumes and craftwork out of it.
  • We've donated old sewing machines to the Miat textielmuseum and mannequins to the Begijnhof of Ghent for Heritage Day.
  • The Bel-Vue Museum in Brussels received vintage lingerie for their exhibition on the history of Belgium.
  • In 2015, PrimaDonna was the main sponsor of the exhibition ‘The Belgians – An Unexpected Fashion Story’, in the context of 25 years of Belgian Fashion in Bozar.