Van de Velde designs, produces and sells luxurious women’s lingerie and swimwear under its own brand names. Originally a Belgian family business, Van de Velde continues to conduct all its core activities in Belgium: design and product development, prototypes and fitting models, purchasing, quality control of incoming materials, fabric cutting, final check, administration, distribution, sales and marketing.
Assembly is done at foreign production sites.
Since 2007 Van de Velde has diversified into retail with proprietary concepts, acquisitions (Rigby & Peller, Intimacy, Lincherie) and a Hong Kong joint venture (Private Shop). This joint venture was terminated in 2019.