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#WeArePrimaDonna: women behind the brand in front of the lens

Celebrating one-hundred years of Van de Velde… a milestone that we do not want to let pass unnoticed. For this special occasion, we created the #WeArePrimaDonna campaign in which we put the women who normally work behind the scenes for our brand PrimaDonna, in the spotlight. From the designers to the seamstresses in the studio and from the CEO to the many faithful retail partners: proud of their brand, these ambassadors were captured on camera by celebrated Belgian photographer Charlotte Abramow, radiating confidence and beauty in their lingerie.