In these dark months, Christmas lights provide warmth and coziness, even more so given the special times in which we find ourselves. As a result, many cities go all out with their Christmas lights, and Madrid is no exception. Extra special is that this year the Spanish capital asked Spanish fashion designers to design the lighting, and our brand Andres Sarda also got the honor to be part of this exceptional project! The Andres Sarda designers were inspired by the famous 'Las Meninas' painting by Velasquez and designed the 'Supermenina', a phenomenal spectacle that is 10 meters high and 7.5 meters wide and consists of 40,000 LED lights!
Celebrating one-hundred years of Van de Velde… a milestone that we do not want to let pass unnoticed. For this special occasion, we created the #WeArePrimaDonna campaign in which we put the women who normally work behind the scenes for our brand PrimaDonna, in the spotlight. From the designers to the seamstresses in the studio and from the CEO to the many faithful retail partners: proud of their brand, these ambassadors were captured on camera by celebrated Belgian photographer Charlotte Abramow, radiating confidence and beauty in their lingerie.