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Van de Velde gives Time to Society - Visit to 'De Sloep' in Ghent

Time 4 Society is an organization that helps companies give some of their time to charity. In 2015, Van de Velde gave 220 hours to society. In 2016, we are planning to do the same. Read the report that one of our collagues wrote about our last Time 4 Society afternoon, in De Sloep in Ghent, below.

With a group of 9 motivated colleagues we went to De Sloep in Ghent. This organization helps and supports families with young children. After an introduction, we got to work: with wool, balloons, beads, ... we decorated the children's play carpet and turned it into an exploratory expedition for the youngest children.

In the afternoon we helped out with several activities: sports lessons for the mothers (while other colleagues took care of the little children), sports lessons for the children, a cooking activity, … Getting to know the people of De Sloep and how they work and what they are able to do for these vulnerable families in our society, was a great experience.

Marie Jo celebrates 20 years Avero

Avero, the iconic Marie Jo style is celebrating its first 20 years. The Belgian lingerie label is taking this opportunity to thank all Avero fans and everybody who helped Avero to blossom and grow all these years.

The Avero bra was a revolution at launch. The innovative combination of avant-gardist checked fabric, a perfect fit and the cute shoulder straps had never been seen before. It’s that unique identity that makes Avero so iconic and ensures it continues to sell well two decades later. In that time, 40 variants have been produced. A new design is released every year, with new colours, decorations or styles.

 ‘For 20 years now our Avero has been wowing fans around the world, from Switzerland to the United States. Two decades ago this style sent shockwaves through the world of lingerie and it remains incredibly popular and totally now,’ says Lieve Vermeire, head of design at Marie Jo. The unique combination of the avant-garde check pattern, the perfect fit and the adorable shoulder straps with daisies, make the Avero the only genuine daisy bra.

Marie Jo celebrated with two press events (one in Belgium and one in Germany), a customisation contest for Avero fans on its website and 4 customisation events in selected stores.

Nuria Sarda received by Queen Letizia of Spain

Her Majesty the queen of Spain, Letizia, received Nuria Sarda, in name of ANDRES SARDA last April 12th. 

The Queen was very interested in meeting Spanish Designers, especially those granted with the “Premio Nacional de la Moda”, like Andres Sarda.  The reception took place at the Zarzuela Palace in Madrid. The “Premio Nacional de la Moda” recognises the professional career or work of a couturier or a designer. The panel of judges takes several things into account: originality, quality, innovation or an outstanding contribution.

We are extremely proud of Nuria Sarda and her team for their amazing work and this great honor.

Opening first Rigby & Peller in Dubai

The Van de Velde Retail department is very happy and proud to announce the opening of our first Rigby&Peller store in the United Arab Emirates, more precisely in the Festival City Mall in Dubai. The store was opened by our Master Franchise partners Skelmore Fashion.

This opening is an important step in making Rigby & Peller a global brand, which is now present in Europe, the U.K., The U.S., Hong Kong, China and the Middle East.