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PrimaDonna launches swimwear collection by popular demand

PrimaDonna fans have been pleading for a swimwear collection from their favourite lingerie brand for a while now.

No compromise on fit

You can certainly find large-cup swimwear in pretty colours and gorgeous prints. But all too often the women they are designed for have reservations about the fit. ‘And that is precisely PrimaDonna’s primary concern,’ says Liesbeth Van de Velde, Brand Design Manager of PrimaDonna. ‘We don’t compromise on fit. Because on the beach or at the pool there’s nowhere to hide. Women want peace of mind. And they want to be able to move about. There’s nothing quite as bad as a bikini blunder, especially if you take a large size.

High on fashion

We give trend-conscious women who take a large cup exactly what they want. Every series has its own unique look, from hip and retro to timeless and chic. Exciting accessories like beach dresses and pareos complete the range.

With its first swimwear collection PrimaDonna more than lives up to its tagline: ‘Why settle for less than first class?’