Luxury lingerie and swimwear label Andres Sarda, where the founder’s daughter Nuria Sarda is now Creative Director, has been named 2014 Designer of the Year at the Salon International de la Lingerie in Paris. The first Spanish company to receive this prestigious prize back in 2005, Andres Sarda regained its crown this year because the “glamour and originality of the collections are a shining star in the lingerie market”.
This prize is recognition for the innovation, finesse and constant introduction of new materials that are key qualities of the Andres Sarda style, as are creative risk-taking and the talent to surprise, combined with a manufacturing tradition and a deeply rooted understanding of the profession.
Since 1962 Andres Sarda has designed sophisticated collections for the most demanding women who want exclusivity, quality and comfort. The glamour of its designs and the originality of its work are inspired by the most cosmopolitan and sensual of women.
The business has an impressive global reputation, which explains why it has been awarded one of the most important prizes in the world of lingerie, which will be presented at the Capitale de la Création between 25 and 27 January 2014.
For the second time Andres Sarda has unquestionably set the benchmark in lingerie and swimwear, with designs based on excellence and sensuality.
PrimaDonna fans have been pleading for a swimwear collection from their favourite lingerie brand for a while now.
You can certainly find large-cup swimwear in pretty colours and gorgeous prints. But all too often the women they are designed for have reservations about the fit. ‘And that is precisely PrimaDonna’s primary concern,’ says Liesbeth Van de Velde, Brand Design Manager of PrimaDonna. ‘We don’t compromise on fit. Because on the beach or at the pool there’s nowhere to hide. Women want peace of mind. And they want to be able to move about. There’s nothing quite as bad as a bikini blunder, especially if you take a large size.
We give trend-conscious women who take a large cup exactly what they want. Every series has its own unique look, from hip and retro to timeless and chic. Exciting accessories like beach dresses and pareos complete the range.
With its first swimwear collection PrimaDonna more than lives up to its tagline: ‘Why settle for less than first class?’